UIUX / Web Design
This section include the completed UX case study
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E-Commerce Marketplace
BlockApps is a Series B blockchain technology startup. I am the solo Senior UI/UX designer at Blockapps, my role involves redesigning the entire Web3 e-commerce marketplace to boost user engagement and drive sales growth and collaborate closely with senior software engineers, providing front-end development support, including Tailwind CSS, to ensure the seamless implementation of design solutions.
Web3
System Design
Vanessa's Dumpling Huse
Vanessa's Dumpling House, a renowned traditional dumpling shop with multiple chains in the New York area, successfully revamped its brand image through a comprehensive redesign. The transformation shifted the focus from traditional Chinese dumplings to a vibrant, localized, and young New York fast-food brand. Since launching the website, Vanessa has gained 400+ daily organic traffic views from direct visits and processed 1,000+ orders through the catering page.
Web
Web Design
Web3 Mercata VIP Program Design
Mercata VIP Rewards program is a blockchain based e-commerce program and it aims to increase engagement and attract validators by allowing users to earn STRATS(token) I designed the landing page and VIP badge within two weeks, incorporating a referral system. Since its August 2024 launch, the program distributed 4M+ STRATS, with over 100 real-world assets purchased.
Web3
System Design