BlockApps is a Series B blockchain technology startup. I am the solo Senior UI/UX designer at Blockapps, my role involves redesigning the entire Web3 e-commerce marketplace to boost user engagement and drive sales growth and collaborate closely with senior software engineers, providing front-end development support, including Tailwind CSS, to ensure the seamless implementation of design solutions.

Vanessa's Dumpling House, a renowned traditional dumpling shop with multiple chains in the New York area, successfully revamped its brand image through a comprehensive redesign. The transformation shifted the focus from traditional Chinese dumplings to a vibrant, localized, and young New York fast-food brand. Since launching the website, Vanessa has gained 400+ daily organic traffic views from direct visits and processed 1,000+ orders through the catering page.

Mercata  VIP Rewards program is a blockchain based e-commerce program and it aims to increase engagement and attract validators by allowing users to earn STRATS(token) I designed the landing page and VIP badge within two weeks, incorporating a referral system. Since its August 2024 launch, the program distributed 4M+ STRATS, with over 100 real-world assets purchased.

Solo UI Design and front-end website development project. Tools: React, and r tailwind application.

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Kajiken is a global chain brand. In this web design project, I'm seamlessly blending traditional Japanese brush stoke elements with contemporary American bold but casual design style to capture the innovative spirit of Kajiken's brand voice.

Main Feature: Help remote work employees strengthen their weak ties with their acquaintances. By AI-Gen Avatar feature to avoid potential bias from gender, race, and appearance.

Tools: Figma, HTML,CSS, and JS

CHILI CHILL is a funky, fun, and energetic fast-food brand that delights customers with a diverse array of food, snacks, and drinks. This entire project was independently designed and developed by me.

Tools: Figma, Xcode, SwiftUI

This is a SOLO UI design and IOS development project.

I used Figma to design the user interface, then I used Xcode to develop this project.

Still working on it.

Tools: Figma, Xcode, SwiftUI

The design of this website was inspired by the vibrant rainbow colors associated with the brand. These colors not only reflect the brand's identity but also symbolize the lens and the intricate connections between the retina and our perception of vision.

In my role in this project, I was the coding manager and design manager. I was responsible for creating cohesive and visually attractive front-end designs including the website user interface, logo design, color scheme, responsive site, and CSS.

In my role within this project, I conducted competitor analysis to refine our features for our target audience. I meticulously mapped and designed low-fidelity wireframes, refining them into high-fidelity prototypes.

Completion Year: 2022