​CHALLENGE:
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Faced challenges: no sales team, low inventory, weak brand awareness.
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Designed initial VIP Rewards landing page and badge in just 3 weeks.
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Created VIP program and Native Token as sales-boosting tool.
​RESULT:
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Conceived and designed the VIP Rewards Program in July; launched on August 26, 2024.
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Season 1 results:
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4M+ STRATS distributed
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500K+ STRATS earned by 50+ users
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440 STRATS average per user
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100+ real-world assets purchased
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100+ items redeemed with STRATS
ROLE:​
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As the Lead Designer, I was responsible for all graphic design, wireframes, UI/UX design, feedback analysis, and social media graphic support. I also created implementation documents to guide software engineers.
PROCESS:​​
Define
Ideate
Prototype
Test
Iterate
Collect
Feedback
Token Design Process
Define Target Audience
VIP Badge
The VIP badge is important because it visually represents a user's status, engagement, and loyalty within the platform — especially in a Web3 ecosystem where users are rewarded with STRATs or NFTs.
Token Design
Before I joined the team, STRAT was merely a concept, which may have caused confusion for users and customers about what STRATs actually are. As Mercata's native token (currency), I designed and transformed it into a tangible, visual product. So, it is the evolution ( design process of Mercata native token)
I designed 20 variations before the final decision. ​​​​
I made a prototype to do the testing before the product team launched this product. Soon, I and the co-founder realized it was not intuitive enough, and we wanted this product to correspond with the Nav bar icon and let the user know where to deposit the money.
NOW! PROTOTYPE!
Present a VIP Badge to Enhance Visual Appeal
Key feature and present
"How to earn Strat"
gamification feature
Pop up window
and guide user to complete their tasks
Explain what a VIP reward program is and provide another CTA to redirect users to the VIP badge purchase page.
FAQ section
Image section and an action button lead user jump back into header (save user's time on schooling all the way back)
Low- Fidelity Prototype
Video Prototype
Referral System
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Users can generate unique referral codes from the referral program and to invite new users.When new users sign up using a referral code, both the referrer and the new user earn a designated number of STRATS tokens.​​​​
3. Push Notifications and Email Reminders
Send push notifications and email reminders to re-engage users, informing them about expiring rewards, low-inventory alerts, and new VIP benefits. and I collaborated with marketing team and design some graphic to support.
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4. User Feedback Collection
after VIP program launched, we participated Blockchain Futurist Conference 2024 | Toronto, CA and gaiend new users. So, I decided it it time to collecting users feedback and hear user's voice. I designed a motion graphic to make entire feedback survey more friendly and fun.
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5. Iteration
I soon noticed a problem: new users don't know what STRATS is, and they don't understand how to redeem their product after completing the transaction (due to the specifics of blockchain). I added a "What is STRATS?" section and designed flows for "How to Redeem Your Product" and "How to Become a Seller" to guide users in engaging with our platform
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i designed a pop up window in the blockapps' page to increase the convert rate.
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