top of page

In the early 1990s, the founder Dr. Dela Cruz established her own business in California.  It began as a small collection in a lovely neighborhood that has evolved into skincare and personal care products. In 2020, Dr. Cruz created the Dela Cruz beauty business. Dela Cruz is a newborn skincare brand that combines natural plant ingredients, innovative skincare science, and ancient formulas.  Dela Cruz harnesses the power of nature’s nourishing ingredients to make a safe skincare product. Dela Cruz is keen on protecting the environment, and all packing box materials are eco-friendly recycled, and reusable.




Dela Cruz has a series of skin care products based on roses. Rose has a variety of vitamins, antioxidants, and minerals and its oil are fantastic for tackling dry skin. It also offers astringent properties, making it an excellent combatant of acne, redness, and inflammation.


Herbal Plant:

Dela Cruz insisted on the harness of natural herbal extract in our skincare products. And, Dela Cruz believes use of herbal extracts in skincare would accomplish two functions: care of the body and as ingredients to influence the biological functions of the skin, providing the nutrients for healthy skin, and keeping the skin breathing as plants.


The Flapper:

The flapper was an important figure in the popular culture of the 1920s and helped to define the new, modern woman of the twentieth century. The flapper is a symbol of emancipation. and the American women were liberated from traditional values. Dela Cruz is a natural skincare brand and insisted provide healthy and harmless ingredients to every age of women, and helping skin emancipation from Lots of chemical additives.

bottom of page