Shaxian (沙县小吃）is from my hometown of Fujian. As an FJ resident and was born and grew up in Fuzhou city. I am proud to accept the rebranding design project of classic Chinese snacks from my hometown. The Pac-Man symbol became the iconic symbol of this brand for many decades. I broke the stereotypical impression of Shaxian snacks and re-organized and rebranded to inject a more dynamic, energetic, and New York localization vibe and elements into this brand in order to deliver a vibrant brand voice.